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Pilot · 5 orthodontic practices

Is a Parent Night right for your practice?

Fill out your info below and we'll help run your first one as a test.

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ItemQuantityPrice
HTA Parent Night – Initial Advertising Budget

Let’s Launch Your First Parent Night

$299 Initial Advertising Budget

We’ll use this to begin promoting your first Parent Night to local families.

✓ Parent Night campaign setup

✓ Local parent promotion

✓ Registration campaign

✓ Reminder and follow-up system

Today: $299

1
$299.00
Order summary
ItemQuantityAmount
HTA Parent Night – Initial Advertising Budget1$ 299.00
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100% of the $299 goes to the Facebook ads that promote your Parent Night. No fee for the pilot. After your first Parent Night, you decide whether to keep going at $997/month (no long-term commitment, end with 30 days' notice) or stop there.

Full refund if you cancel before your parent ads start. After that, any ad money we haven't spent comes back to you.

What happens next

  1. Today: Pick your Parent Night date and book a 30-minute kickoff call with Jason.
  2. Kickoff call: We confirm the date and room, walk through the night start to finish, and answer your team's questions.
  3. 3–4 weeks before: Your parent ads go live. Registrations, confirmations and reminders go out automatically, and you get a registration count from me each week.
  4. Parent Night: You present for about an hour using the presentation we hand you. Families who are ready can book before they leave.
  5. Within 3 days after: A short debrief call. We go over your numbers together, and you decide whether to keep going.

What you bring

  • A room that seats 15–20 families (your office usually works)
  • Your doctor, or whoever presents, for about an hour
  • 1–2 team members to check families in and help them book
  • A Tuesday evening or Saturday morning

Questions

Why would parents come when consultations are already free?

A consultation feels like a commitment. A Parent Night doesn't. Parents come to learn, ask their questions with other parents in the room, and meet you before deciding anything. It reaches the families who've noticed something but aren't ready to book.

Is $299 enough ad spend in my area?

It's what we plan around to fill a room of 15–20 families near your office. If your market needs more, we'll tell you before anything runs.

What if not enough families sign up?

If fewer than 8 families have registered 5 days before your Parent Night, we move the date together, and your ad money carries over.

We're not presenters. Is that a problem?

No. You get the full presentation and talking points. It's the same conversation you already have with one family at a time, just with a room.

What about our current marketing or agency?

Keep it. A Parent Night doesn't replace anything. It's one night that reaches parents your other marketing misses.

What happens after the first one?

You see your numbers. If you want to keep going, it's $997/month for one Parent Night a month, with everything above included. No long-term commitment: end with 30 days' notice.

Is this for franchise or DSO practices?

No. The pilot is for independent practices.

Questions first? Email [email protected]. I answer personally.